Wednesday, July 01, 2009

record label art: Buddah Records

When I was a kid, listening to records was an activity. We would spend hours sitting on the floor doing nothing but playing 45s. There were some records that were more fun to play because the label looked extra cool as it spun around. I've been thinking lately that this is perhaps another lost art.

Record labels used to be more of a brand than they are today. Like Kraft or Nabisco, labels paid attention to brand recognition and tried to establish brand loyalty among young consumers. One label that was particularly skilled at this was Buddah Records, who for a while in the late 60's and early 70's had a roster of Bubblegum and Bubble-Psych bands (The Lemon Pipers, Ohio Express, 1910 Fruitgum Co., etc.) that generated one lightweight sunshine hit after another.

The only Buddah 45 I remember having in our house when we were kids was "Rice is Nice" b/w "Blueberry Blue" by The Lemon Pipers. The record got lots of play on our portable phonograph, and I'm going to guess that my brother still has it in his collection.

1 comment:

Jennifer said...

I remember that... it wasn't like you had the music on as background fill while you did something else... you just sat there and listened. Maybe looking at the album cover or reading the notes on them, but that was it. Definitely a lost art!